Naming and branding for the Heavy Duty Cargo Bike -where we also got heavily involved in its product design. The A-N.T. features a custom cargo motor allowing to push heavier loads than any other bikes. This while remaining extremely manoeuvrable.
The branding is based on visuals from shipping containers and other cargo distinguishing this brand from more light weight lifestyle cargo bikes.
For digital design house Meyer, Miller, Smith who is hands on, hard at work building websites and applications, we’ve created an equally “hands on” brand identity, versatile and unique, but also modest and genuine.