SieMatic-Luxury Kitchens

PROJECT

Brand Communication

CLIENT

SieMatic

TASKS

_ Brand Strategy
_ Positioning
_ Brand Communication
_ Product Communication

MEDIA

_ Brand Book
_ Web, Film, Print
_ Foto, CGI

Since 2022, we have collaborated with SieMatic on a variety of projects, beginning with the development of a comprehensive brand guide. Our partnership has expanded to include event communications, the production of home story films, a complete website redesign, and the programming of interactive modules. Additionally, we manage advertising campaigns, create CGI visuals, and undertake diverse photography projects.

Brand Strategy and Positioning

The SieMatic Brand Book

Brand Communication

Creating four distinct style worlds

The SieMatic planning principle with its three style worlds PURE, URBAN, and CLASSIC allows living spaces to be designed as true reflections of their owners’ personalities, transcending rigid program structures.

We refined the existing styles by creating distinct visual concepts for each, expanding them into comprehensive style worlds that encompass people, architecture, materials, furniture, accessories, lifestyle elements, and even dishes and recipes.

SieMatic Style Worlds

Less Rain also created a fourth style world, MONDIAL, inspired by its sophisticated, metropolitan grandeur.

This style is a visionary blend of opulent, expressive materials and minimalist, geometric shapes, free from traditional ornamentation and stylistics. MONDIAL made its debut at the 2022 EuroCucina, the prestigious international kitchen show in Milan, Italy

Archive: Creating Mondial

Video and Content Production

SieMatic Homestories

SieMatic Home Story Tokyo

In Komazawa, just outside the bustling city of Tokyo, a remarkable luxury home has been created: the MARE Wood Residence.

SieMatic Home Story Vienna

A classical Viennese period property oozes charm, but also has its pitfalls. A complex, not exactly straightforward layout, for example. Like the narrow, corridor-like space where Emily has planned her dream kitchen.

SieMatic Home Story Hamburg

Following an intensive phase of planning and renovation work, a high-quality, timeless and elegant SieMatic kitchen is now seamlessly integrated in the dining area, forming the vibrant centerpiece of the house.

SieMatic Home Story Munich

The design of Cathy Hummels' kitchen also had to reflect her personality. As a single mother who likes to cook, and who has also co-authored a cookery book, Cathy Hummels had very precise ideas about how her dream kitchen should look.

We tell the stories of SieMatic kitchen owners and designers from around the world. Through film, photo shoots, or content production for both print and digital platforms, these home stories capture the essence of innovative home concepts and highlight the people who bring them to life.

SieMatic Homestories

Brochures, Catalogues, Invitations and Give-Aways

Event Communication

Invisible – Milano Event Communication

Milano Design Week, the premier global event for groundbreaking design innovations, saw us crafting the concept, name, and invitation for SieMatic, together with a luxuriously oversized brochure that provides interesting insights into the hidden treasures of the German luxury kitchen brand.

Invisible event Communication

For Living Spaces – Sustainability Report

Taking a joint look behind the scenes of SieMatic. This report about sustainability and responsibility at SieMatic puts the reader at the centre – of our lives. Art Direction, Design, Photography and Illustration of a 40 pager in 7 languages. Print and Digital .

SieMatic sustainability report

Porsche – Grand Prix Event Communication

Since 2023 SieMatic is Premium Partner of the Porsche Tennis WTA (Womans Tennis Association). For the 4 day event in Stuttgart, SieMatic is supporting Porsche with 2 luxurious kitchens. Apart from the Event-Website design, Less Rain was asked to produce a 30 second image movie which is played on the main screen in the Porsche Arena in Stuttgart.

Archived Project

UX and UI

Website Prototyping and Development

Website Prototype

Building a new website,
without building a new website

We reviewed the front-end modules of the SieMatic website individually, including elements like the hero image, slideshow gallery, and text-image containers. For each module, we proposed improvements through stand-alone HTML prototypes.

Website Prototype

Once approved, these prototypes were gradually integrated into the live website, allowing for incremental improvements to the site over time, module by module.

WebGL

3D product portfolio

Moving to digitally created images eliminates the necessity for SieMatic to build up real kitchens and photograph them. This opens up a raft of benefits: CGI is faster and more cost effective. It is more flexible as layouts and materials or even entire settings can be changed on the fly. And finally, the digitisation of the products allows to display them in AR and VR applications, as well as in a WebGL application online.

Created with AI

Final CGI

CGI Production

From AI to CGI

For SieMatic´s latest image production, we made extensive use of AI software to generate moods and inspiration. Once happy with a particular scene, we started building the architecture in 3D and define the right angles to showcase the kitchen in its virtual surrounding.

SieMatic produced a 3D CAD file of the kitchen, which we integrated into the surroundings. Together with our stylist we selected fitting furniture, accessories and cooking props to bring the scene to life.