Contour
Project, Real Estate Branding, Website
An old office building from the 1960's is being revitalised. By preserving the existing structure and unsealing space, this project is characterised by particular sustainability.
PROJECT
AERA Berlin-Charlottenburg
Marketing Strategy and Design for a Unique Office Building in Berlin
ARCHITEKTEN
Grüntuch Ernst
CLIENT
Johs. Reese Immobilien Consulting
TASKS
Marketing strategy
Corporate design and design guidelines
CG Iinterior renderings
MEDIA
One-Pager-Website
Digital and Print Brochure
Discover a new peak in Berlin
For AERA, we developed a marketing concept that not only showcases the location, but also makes it understandable. The special location on Mierendorff Island is not immediately apparent, so we precisely highlighted its qualities.
Paths, visual references and landmarks form a visual system that explains how to use the building and how it relates spatially to its surroundings.
Visual language, typography and maps give AERA its own unique identity and convey the strengths of a workplace that offers distance, tranquillity and clear orientation.
This creates a narrative that does not stage the building, but makes it comprehensible and turns its location into a recognisable advantage for interested parties.
The place as a starting point
For AERA, we have reinterpreted Mierendorff Island cartographically. The island is not only shown as a location, but as a coherent urban space with water, paths and distinctive landmarks.
A map serves as a visual basis for the narrative of the location: quiet, connected and clearly defined.
Based on the island map, we translated the location qualities of the AERA into precise, everyday maps: walking distances, restaurants in the immediate vicinity and the interplay between Bar Brass, Noack and the Spree riverbank.
The maps not only show where the building is located, but also what it feels like to work there and move around the neighbourhood.
Illustration of the AERA in reduced, flat colours – based on classic hiking map aesthetics, which depict architecture, vegetation and water in clear shapes and warm natural tones.
Interior Design and CGI
Design of various Office-situations including deskspaces and communal areas which highlicht the unique features of the AERA-office building.
Styleguide
A mini PDF style guide covering only the basics: colours, logo, font and illustration style.
It helps the customer to create further marketing materials in line with the style of the brochure and website.
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