enviolo The Moving Standard
Re-Branding NuVinci Cycling
NuVinci Cycling, a division of Fallbrook Technologies Inc., aims to move people better through its product portfolio of stepless, automatic and integrated shifting products for bicycles and eBikes.
In 2017, Fallbrook decided to turn NuVinci into a separate, independent company and create a headquarter for the European market in Amsterdam.
Our task: the re-positioning and re-branding of NuVinci Cycling. A new name was needed, that would be usable under trademark protection laws, and registered worldwide. Subsequently, all products needed re-naming and re-branding.
re-positioning, re-branding, re-design, logo design, website design, brochures, etc.
enviolo – Naming and Logo
The name is an artificial compound of the acronym “NVO” (pronounced en-vee-oh), the company-internal abbriviation for NuVinci Optimized, and “Velo”.
The logo idea is derived from the gear hub technology of rotating, tilting balls.