PROJECT
SAVOURING THE WORLD
Brand Brochure 2024
CLIENT
SieMatic
TASKS
Concept & Design
Text, Photography, CGI
MEDIA
120 pages A3 Brochure
english, german
A journey through the art of the kitchen.
Following our oversized coffee table brochure for SieMatic’s Milan Design Week event in April 2024, we developed the concept further into a 120 pages catalogue showcasing the 2024/2025 product lineup, including the World Premiere of the new SieMatic SG6.
Rather thank a conventional catalogue we created a magazine-style brochure with the overarching theme of “Savouring the World” – a globe-spanning journey through Canada, Switzerland, Spain and China.
For each locale we developed a scenario including not only a kitchen, but also surrounding architecture, carefully curated props and even personas and local recipes. In combination, these elements created small yet detailed, fully realised worlds, allowing the kitchens to be experienced in a cultural and international context.
Each location embodied one of SieMatic’s four “style worlds.” In Toronto, Canada, for instance, we showcased SieMatic’s “urban” style, while Lucerne, Switzerland became the home for SieMatic’s “pure” world.
Less Rain oversaw the entire project from conceptualization to execution, including copywriting, design, photography, and CGI.
Brochure Pages Gallery
Click on the images to enlarge.
From AI to CGI
For this project, we made extensive use of AI software to generate moods and inspiration. Once happy with a particular scene, we started building the architecture in 3D, together with the correct furniture and materials.
Comparison of AI generated scenes and the final results:
SieMatic URBAN Style CGI Gallery
Click on the images to enlarge.
SieMatic PURE Style CGI Gallery
Click on the images to enlarge.
SieMatic MONDIAL Style CGI Gallery
Click on the images to enlarge.
Photography
Art direction, styling and production of photoshoots in the clients showroom in Löhne.
Photography by Darius Petrulaitis
Related Content
Project, Event Communication, Print Design
Milan Design Week, the premier global event for groundbreaking design innovations, saw us crafting the concept, name, and invitation for SieMatic, along with a luxurious oversized brochure highlighting the hidden treasures of the German luxury kitchen brand.
Project, CGI Renderings
Creating atmospheric lifestyle CGI renderings for the luxury sector involves a series of detailed and meticulous tasks.
Project, Content Creation, Film
Take a look with us inside contemporary kitchens filled with personality and flair: The SieMatic Home Stories tell the tales of refreshing home concepts and feature the people who live there.
Case Study, Brand, Website
SieMatic brand re-fresh. Less Rain created a new tone of voice, a new visual style, and a new definition of a luxury kitchen.
Project, Print, Print Design
Taking a joint look behind the scenes of SieMatic. This report about sustainability and responsibility at SieMatic puts the reader at the centre – of our lives. Art Direction, Design, Photography and Illustration of a 40 pager in 7 languages. Print and Digital .
Article, Archive, Design
Naming, design and visualisation of the new SieMatic line "Mondial", unveiled during EuroCucina in Milano in 2022.
Article, Archive, Film, Motion Graphics
Design for Premium Partner Program of the Porsche Tennis WTA (Womans Tennis Association).