Following our oversized coffee table brochure for SieMatic’s Milan Design Week event in April 2024, we developed the concept further into a 120 pages catalogue showcasing the 2024/2025 product lineup, including the World Premiere of the new SieMatic SG6.
Rather thank a conventional catalogue we created a magazine-style brochure with the overarching theme of “Savouring the World” – a globe-spanning journey through Canada, Switzerland, Spain and China.
For each locale we developed a scenario including not only a kitchen, but also surrounding architecture, carefully curated props and even personas and local recipes. In combination, these elements created small yet detailed, fully realised worlds, allowing the kitchens to be experienced in a cultural and international context.