PROJECT
SAVOURING THE WORLD
Lookbook 2025
CLIENT
SieMatic
TASKS
Concept & Design
Text, Photography, CGI
MEDIA
144 pages A3 Brochure
German, English, French, Italian, Spanish, Dutch
A Global Narrative Expands
After the international success of its 2024 debut, the SieMatic Lookbook returns in 2025 with new chapters—adding four extraordinary destinations to an already rich portfolio of stories. Still central is SieMatic’s vision: kitchens not as products, but as cultural reflections.
With each location, design becomes a language—translated through architecture, light, materials, and lifestyle.
Mexico City: Amid volcano-sculpted terrain and layered histories, the SieMatic SG6 brings in the calm. Rounded contours, warm woods, and modular openness reflect a creative city constantly in flux.
Al-Ula: An architectural gem set in the vastness of the Saudi desert. Stone, bronze, and travertine compose a sculptural kitchen vision where silence meets strength.
Nasu: Tucked in Japan’s quiet highlands, Nasu reveals restraint as luxury. Here, minimalist design becomes spiritual. LED-lit SLX lines, warm materials, and seamless transitions from forest to home.
Brussels: A blueprint of bold ideas and contradictions. Behind its muted façades: light-filled courtyards, green studios, and elegant kitchens that resist perfection—with beauty in every asymmetry.
A Look Inside
Selected spreads from the 2025 lookbook
From AI to CGI
For this project, we made extensive use of AI software to generate moods and inspiration. Once happy with a particular scene, we started building the architecture in 3D, together with the correct furniture and materials.
Comparison of AI generated scenes and the final results:
SieMatic URBAN Style CGI Gallery
Click on the images to enlarge.
SieMatic PURE Style CGI Gallery
Click on the images to enlarge.
SieMatic MONDIAL Style CGI Gallery
Click on the images to enlarge.
Photography
Art direction, styling and production of photoshoots in the clients showroom in Löhne.
Photography by Darius Petrulaitis
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