PROJECT
SAVOURING THE WORLD
Look Book 2026
CLIENT
SieMatic
TASKS
Concept & Design
Text, Photography, CGI
MEDIA
A3 Brochure, 144 pages
German, English, French, Italian, Spanish, Dutch
DESIGNING A GLOBAL STAGE FOR SIEMATIC
2026 Look Book for German high-end kitchen manufacturer SieMatic. Instead of a traditional catalogue, we created a coffeetable book with the overarching theme of ‘Savouring the World’ – a global journey through Mexico, Canada, China, Saudi Arabia, Switzerland, Japan, Spain and Belgium.
A WORLD OF KITCHENS
For each location, we developed a scenario that included not only a kitchen, but also the surrounding architecture, carefully selected props, and even people and local recipes.
Together, these elements formed small but detailed, fully realised worlds, allowing the kitchens to be experienced within a broader cultural and international context.
PREMIERE OF THE SG6
Each location embodies one of SieMatic’s four ‘style worlds’, Urban, Classic, Pure or Mondial. In Mexico City we present SieMatic’s “Urban” style with the new SG6 line.
A CULINARY JOURNEY
Signature recipes accompany the locales. We present SieMatic’s opulent style world “Mondial” in a Chinese setting, with a recipe for oysters in a red sesame vinaigrette.
IMAGINING STYLES WITH AI
Every visual journey starts with ideas. We used AI-generated mood studies to test styles, materials, and light – clarifying direction before creating the final architecture.
HOME STORIES
Interviews with architects, kitchen planners and designers as well as the (sometimes famous) owners truly bring the kitchens to life – as photo essays in the Look Book, and as films on SieMatic’s website.
PRODUCT PHOTOGRAPHY
Our product photography for SieMatic focuses on clarity, precision, and material truth. Kitchens are staged with a restrained, architectural approach that emphasises proportions, surfaces, and detailing.
Controlled light and carefully chosen perspectives allow materials, finishes, and craftsmanship to speak for themselves, presenting the products as calm, confident, and timeless objects.
LESS RAIN AND SIEMATIC —
Less Rain supports SieMatic since 2011 with strategic design and communication across all markets.
From catalogues and campaigns to digital experiences and even recipes, our work translates the brand’s timeless elegance into diverse cultural contexts.
RELATED CONTENT
Event Communication, Print Design
Milan Design Week, the premier global event for groundbreaking design innovations, saw us crafting the concept, name, and invitation for SieMatic, along with a luxurious oversized brochure highlighting the hidden treasures of the German luxury kitchen brand.
CGI Renderings
Creating atmospheric lifestyle CGI renderings for the luxury sector involves a series of detailed and meticulous tasks.
Content Creation, Film
Take a look with us inside contemporary kitchens filled with personality and flair: The SieMatic Home Stories tell the tales of refreshing home concepts and feature the people who live there.
Brand, Website
SieMatic brand re-fresh. Less Rain created a new tone of voice, a new visual style, and a new definition of a luxury kitchen.
Print, Print Design
Taking a joint look behind the scenes of SieMatic. This report about sustainability and responsibility at SieMatic puts the reader at the centre – of our lives. Art Direction, Design, Photography and Illustration of a 40 pager in 7 languages. Print and Digital .
Archive, Design
Naming, design and visualisation of the new SieMatic line "Mondial", unveiled during EuroCucina in Milano in 2022.
Archive, Film, Motion Graphics
Design for Premium Partner Program of the Porsche Tennis WTA (Womans Tennis Association).