Naming, Brading and Communication Concept
The currently unused 9000 m² railway area is located in the center of Berlin, 200m away from one of the main stations, the Ostbahnhof. The investors where planning to turn into a location featuring a mix of indoor streetvfood restaurants, lokal craftsmen workshops, co-working offices and small shops.
Our naming proposal was closely related to the actual location being situated underneath the railway tracks.
Our main slogan for the communication -24/7,- which we turned into a Logo design is communicating the spot as a destination for tourists and locals which is opened around the clock, seven days a week.