Online magazine on Berlin's real estate policy. The first issue is dedicated to the topic of Bodenfonds - what's the deal with the Bodenfonds GmbH founded by the State of Berlin?Read More
Design Refresh for
The historic centre of Berlin, the former heart of the city, has vanished. After being largely destroyed during Word War II, most of the centre has not been rebuilt in its original layout, but instead replaced by modern communist architecture: pre-fab high-rise buildings along multi-lane roads and wide-open empty spaces.
The “Stiftung Berlin Mitte” (Berlin Mitte Foundation) advocates bringing back the dense urban quarters of the past, with its attractive streets and small squares, and a mix of modern and historic architecture. They favour the urban layout of the 1920’s not just for nostalgic reasons, but to create a livelier environment where Berliners can dander, meet and linger.
Speaking from the Heart
To enable the Mitte foundation communicating their ideas clearly and effectively, Less Rain created a new visual identity, including a logo, typography and a colour scheme. Taking their slogan “Für das Herz der Stadt” (For the heart of the city) as a starting point, the new logo symbolises a heart with its two chambers, as well as the eastern and western halves of the city intersecting at the centre.
Maps and information graphics, also created in the style of chambers of the heart, help locate and imagine the former historic centre. In the past but also in, more importantly, the future.
Mitte Fest Event Communication
“Mitte-Fest” is a 3-day festival in the area of the former historic centre, organised annually by the Mitte foundation. The aim is to educate about the past of Berlin’s heart, and to engage and involve Berliners in discussions about its future. Guided tours, panel discussions, as well as food and entertainment await visitors throughout the area.
As a first implementation of the new identity, Less Rain created communication materials for the event.
Past, current and future architecture and spaces were visualised, overlapping each other in time and space, creating a sense of history mixed with development and progression. Away from being stuck in or wanting back into a long lost past, they reveal the constant shaping and re-shaping of an ever-evolving city.
Alongside a flyer was produced, detailing the schedule of the 3-day event as well as informing visitors about the foundation and its goals.