Creating brands from products to all touchpoints
less rain
Who we are
Showcases
Naming and branding of new property developments by Signa Real Estate and Pott Architects
Pure Salmon aims to revolutionise the seafood industry by setting new environmental, quality and health standards in salmon production worldwide – ensuring consumers everywhere can enjoy pure, sustainable, ocean-friendly fish.
The New Aero wheels for Tesla are developed by a small international team, including our good friend and photographer Uli Heckmann.
Naming and branding for the Heavy Duty Cargo Bike -where we also got heavily involved in its product design.
For digital design house Meyer, Miller, Smith who is hands on, hard at work building websites and applications, we’ve created an equally “hands on” brand identity, versatile and unique, but also modest and genuine.
Having run a design studio in Tokyo for several years, and with both experience and a keen interest in Japanese design and culture, less rain supports “Japan Town Berlin” with a new naming, branding and design.
Latest news
Latest News And Projects
Less Rain and The New Aero are winners at this year’s Red Dot product design awards, one of the world’s most renowned design competitions.
The New Aero Razor wheel has just been selected a winner at the iF Design Award 2020!
We’ve just launched a new website for Full Node, Berlin’s community and co-working space for blockchain and web 3.0 initiatives.
The New Aero launched a new 22″ wheel for the Model X, available in both Matte Stealth metallic, or Glossy Titanium metallic.
Core Team
Lars Eberle is founder and director of less rain. He holds a master degree in interactive media from Middlesex University, London and a diploma in communication design from the FH Düsseldorf.
Carsten is an enthusiastic student of Japanese culture and language although he has already discovered that he doesn’t like fish because it just tastes too fishy.
The wild years as owner of a windsurfing and skateboard shop could not prevent a career in the wide world of advertising.
Luis Alberto Martinez is the team’s outpost in the Mediterranean, technical researcher, technical director since 1999.
Growing up next to the beach in a tranquil sunny town near the tip of Boso peninsula in Japan, Juri Kobayashi had a peaceful and rather sleepy childhood until 8 years old when her family moved to Tokyo.
2020 Projects
2020 Projects
Here are some previews of projects we are working on since the beginning of this year. Some are still work in progress, others have been completed.
Featured projects are branding and design for Signa, Gamomat, bp-mobility, Zoo-agency (Netflix), product design for ZEG and a self initiated project about the history of Berlin.
Naming, branding (logo and corporate Design development) for bicycle part manufacturer and distributor.
Naming and branding of new property developments by Signa Real Estate and Pott Architects
Naming and branding of new property developments by Signa Real Estate and Pott Architects
