Contour
Project
An old office building from the 1960's is being revitalised. By preserving the existing structure and unsealing space, this project is characterised by particular sustainability.
PROJECT
GAMOMAT
Re-Branding of German Casino-Games Publisher
CLIENT
Gamomat
TASKS
_ Brand Design
_ Illustration
_ Copy Writing
MEDIA
_ Website
_ Corporate Guidelines
_ Stationary
_ Merchandise
Winner German Brand Award 2021
Brand Design – Corporate Brand
Winner German Brand Award 2021
Brand Communication – Web & Mobile
Re-Branding Gamomat
Gamomat is a leading independent iGaming developer. To strengthen their global expansion strategy, Less Rain has been asked to create a new corporate brand identity, complete with website and collateral.
Logo Mark
Logo Grid
Visual Concept
Based on the visual language of casino slot games we created a versatile grid system as the basis of the new identity.
The grid can be filled with colours, with icons or images. Even the new logo can be deconstructed into single geometrical shapes, and used inside the grid.
Visualising corporate Values
This visual system encapsulates all the corporate values of Gamomat. While the grid symbolises stability, seriousness and mathematical exactness, the colours and imagery bring in lighthearted playfulness and humour.
Corporate communication
Letterhead, business cards or presentation folders, all feature a strong and clean grid, with the deconstructed logo as the key visual.
Collateral
Alongside a brand book defining the new visual identity we developed a range of collaterals for Gamomat. The versatility of the new brand identity allows to create designs in different tonalities, with a bandwidth from orderly and serious to playful and fun.
Responsive Website
The new, WordPress-based website features the vibrant colour palette more prominently. Here, the grid is used as animated content containers floating across the screen, with animations quite similar to the display of a slot machine.
The website is of course fully responsive, with the underlying grid a natural fit for displaying content at different screen resolutions, allowing for graceful transitions between breakpoints.
gamomat.com
Employer Branding
For recruitment and social media sites we developed a range of headers and logos, each with different visuals and a different tonality.
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