Re-Branding of German Casisno-Games Publisher




_ Brand Design

_ Illustration

_ Copy Writing


_ Website

_ Corporate Guidelines

_ Stationary

_ Merchandise

Less Rain Gamomat German Brand Award 01

Winner German Brand Award 2021
Brand Design – Corporate Brand

Less Rain Gamomat German Brand Award 02

Winner German Brand Award 2021
Brand Communication – Web & Mobile

Re-Branding Gamomat

Gamomat is a leading independent iGaming developer. To strengthen their global expansion strategy, Less Rain has been asked to create a new corporate brand identity, complete with website and collateral. 

Less Rain Gamomat Logo 01

Logo Mark

Less Rain Gamomat Logo 02

Logo Grid

Visual Concept

Based on the visual language of casino slot games we created a versatile grid system as the basis of the new identity.

The grid can be filled with colours, with icons or images. Even the new logo can be deconstructed into single geometrical shapes, and used inside the grid.

Less Rain Gamomat Grid System

Visualising corporate Values

This visual system encapsulates all the corporate values of Gamomat. While the grid symbolises stability, seriousness and mathematical exactness, the colours and imagery bring in lighthearted playfulness and humour.

Corporate communication

Letterhead, business cards or presentation folders, all feature a strong and clean grid, with the deconstructed logo as the key visual.

Less Rain Gamomat Stationary Design White
Less Rain Gamomat Folder Design Cropped
Less Rain Gamomat Shirt Design


Alongside a brand book defining the new visual identity we developed a range of collaterals for Gamomat. The versatility of the new brand identity allows to create designs in different tonalities, with a bandwidth from orderly and serious to playful and fun.

Less Rain Gamomat Coffee
Less Rain Door Signage Gamomat
Less Rain Welcome Card Design

Responsive Website

The new, WordPress-based website features the vibrant colour palette more prominently. Here, the grid is used as animated content containers floating across the screen, with animations quite similar to the display of a slot machine.

The website is of course fully responsive, with the underlying grid a natural fit for displaying content at different screen resolutions, allowing for graceful transitions between breakpoints.
Less Rain Gamomat Jobsportal Design


Employer Branding

For recruitment and social media sites we developed a range of headers and logos, each with different visuals and a different tonality.

Less Rain Gamomat Christmas Design
Less Rain Anfartsplan Design

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