Contour
Project
An old office building from the 1960's is being revitalised. By preserving the existing structure and unsealing space, this project is characterised by particular sustainability.
PROJECT
BRICK HUB
Re-imagining a historical site
CLIENT
Aventos Management GmbH
TASKS
_ Naming and Positioning
_ Corporate design and guidelines
_ Copywriting
_ 3D modelling and CGI
MEDIA
_ Digital brochure
_ Style guide and asset production for website
Re-imagining a historical site
The property includes a 220 metre long listed building from the early 20th century with offices and workshops – the “Brick”, and four modern goods depots comprising a total of 32.000 square metres of storage space – the “Hub”.
The unique combination and the location close to both two highways as well as the city center make it an ideal spot for a modern logistics hub with loft-style office spaces. Hence the name “Brick Hub”, simple and to the point.
The corporate design works with the same juxtapositions: A modern typeface in parts transformed into a stencil, a palette of muted brick colours contrasted with a bold signal red, clean information design in a grid reminiscent of brick laying – the mix of old and new is visualised throughout our design.
Digital Exposé
A digital marketing brochure presents the project in detail, from basic facts to micro- and macro-location maps and a short history of the area.
Style Guide
A corporate style guide including logo variations for print and digital, typographic concept, isometric illustrations, signage, custom iconography and grid system.
CGI Visualisation
Less Rain also created a 3D model of the brick building for exterior and interior renderings. They bring to life the vision of the Brick Hub as an industry 4.0 location – with modern workshops, labs and flexible, bright open plan office spaces.
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