Giving the Future a Shape
Article, Less Rain, Real Estate Branding
Branding, corporate design and implementation of marketing materials for a commercial real estate project by Aventos Management in the north of Berlin
Reinventing a historical industrial site
for Aventos Group
The property includes a 220 metre long listed building from the early 20th century with offices and workshops – the “Brick”, and four modern goods depots comprising a total of 32.000 square metres of storage space – the “Hub”.
The unique combination and the location close to both two highways as well as the city center make it an ideal spot for a modern logistics hub with loft-style office spaces. Hence the name “Brick Hub”, simple and to the point.
The corporate design works with the same juxtapositions: A modern typeface in parts transformed into a stencil, a palette of muted brick colours contrasted with a bold signal red, clean information design in a grid reminiscent of brick laying – the mix of old and new is visualised throughout our design.
Corporate Styleguide
A corporate styleguide including logo variations for print and digital, typographic concept, isometric illustrations, signage, custom iconography and grid systems helped Aventos to create their own communication materials in line with our designs.
Digital Exposé Design
A digital marketing brochure presents the project in detail, from basic facts to micro- and macro-location maps and a short history of the area.
Print Exposé Design
as print visualisation and 12 pager PDF
